Mastering Google Ads: From Strategy to Conversion
Unlock the power of paid search. Learn to build high-converting campaigns, optimize ROI, and dominate search results with our comprehensive, hands-on curriculum.
DURATION
8 Weeks
LEVEL
Beginners
COURSE MODE
Online
Course Overview
In today's digital landscape, Google Ads is the most powerful tool for businesses to reach intent-driven customers. This course provides an academic yet innovative deep dive into the mechanics of Google's advertising engine.Unlock the power of paid search. Learn to build high-converting campaigns, optimize ROI, and dominate search results with our comprehensive, hands-on curriculum. We don't just teach you which buttons to click. We focus on the underlying psychology of search, the mathematics of bidding strategies, and the creative art of copywriting that converts. By the end of this course, you'll be capable of managing large-scale budgets and delivering measurable growth for any organization.
Official Certification
Receive a verified certificate from Aspensoft upon successful completion.
Official Certification
Receive a verified certificate from Aspensoft upon successful completion.
Comprehensive Curriculum
8 Modules structured to take you from fundamentals to mastery.
What is Google Ads & how it works
Types of Google Ads (Search, Display, Video, Shopping, App)
Understanding Google Ads account structure
Key terms & metrics (CTR, CPC, Quality Score, etc.)
Understanding user intent and keyword types
Using Google Keyword Planner
Keyword Match Types explained
Building a keyword list that converts
Writing compelling ad copy (Headlines, Descriptions, CTAs)
Ad Extensions (Sitelinks, Callouts, Structured Snippets, etc.)
Best practices for ad relevance and approval
A/B Testing ad variations
Campaign objectives and ad goals
Manual vs. automated bidding
Budget allocation and pacing
Targeting by geography, device, and schedule
Setting up conversion goals
Tracking via Google Tag Manager
Google Analytics integration
Measuring success: ROI, ROAS, CPA
Using ChatGPT to generate ad copy ideas
Creating variations for A/B testing with AI
Brainstorming keywords and customer personas
AI-assisted landing page headlines and CTAs
Tips for prompting ChatGPT effectively for ad creation
Ethics and limitations of AI in advertising
Creating visually engaging banner ads
Targeting by interest, demographics, and behavior
Remarketing strategies to re-engage users
Responsive display ads & performance insights
Types of video ads and when to use them
Targeting strategies for YouTube ads
Scripting and structuring a video ad
Measuring engagement and views
Improving ad relevance and Quality Score
Smart Bidding and automated rules
Negative keywords and budget efficiency
Custom audiences and retargeting tactics
Is this for you?
Marketing Professionals
Digital marketers looking to specialize in PPC and drive high-intent traffic for clients or in-house teams.
Small Business Owners
Digital marketers looking to specialize in PPC and drive high-intent traffic for clients or in-house teams.
Students
Looking for high-demand
skills to break into tech.
Ready to start?
Standard Enrollment
Course Fee
₹9,999
- 10 Modules
- Online Live Sessions
- Live Q and A Discussions