Google Ads Course for Beginners, Learn Google Ads + AI
Unlock the power of paid search. Learn to build high-converting campaigns, optimize ROI, and dominate search results with our comprehensive, hands-on curriculum.
DURATION
6 Weeks
LEVEL
Beginners
COURSE MODE
Online
Course Overview
In today's digital landscape, Google Ads is the most powerful tool for businesses to reach intent-driven customers. This course provides an academic yet innovative deep dive into the mechanics of Google's advertising engine.Unlock the power of paid search. Learn to build high-converting campaigns, optimize ROI, and dominate search results with our comprehensive, hands-on curriculum. We don't just teach you which buttons to click. We focus on the underlying psychology of search, the mathematics of bidding strategies, and the creative art of copywriting that converts. By the end of this course, you'll be capable of managing large-scale budgets and delivering measurable growth for any organization.
Comprehensive Curriculum
8 Modules structured to take you from fundamentals to mastery.
- What is digital advertising?
- How Google Search works
- What is Google Ads?
- Google Ads account structure
- Campaign → Ad Group → Ads → Keywords
- Google Ads terminology: CPC, CTR, CPM, CPA, ROAS
- Understanding search intent
- Setting advertising goals
- Creating a Search campaign
- Keyword research basics
- Keyword match types
- Negative keywords
- Search volume and competition
- Creating Responsive Search Ads
- Headlines and descriptions
- Ad assets/extensions
- Location and audience targeting
- Basic campaign settings
- Understanding Google Ads budgets
- Manual vs automated bidding
- Maximize Clicks
- Maximize Conversions
- Target CPA and ROAS — introduction
- What is a conversion?
- Setting up conversion tracking
- Google Ads + GA4 basics
- Introduction to Google Tag Manager
- Understanding campaign reports
- What is Generative AI?
- ChatGPT and Gemini basics
- Writing effective prompts
- Using AI for:
- Keyword research
- Keyword grouping
- Search-intent analysis
- Ad copy
- Negative keywords
- Competitor research
- Customer personas
- AI limitations and fact-checking
- Reading Google Ads reports
- CTR, CPC, conversions and CPA
- Search Terms Report
- Finding wasted spend
- Adding negative keywords
- Improving ads
- Improving Quality Score
- Budget optimisation
- Basic landing-page optimisation
- Using AI to analyse campaign performance
Students create a complete campaign for a real or simulated business:
Business → Goal → Keywords → Campaign → Ads → Budget → Conversion Tracking → Launch → Analyse → Optimise
By the end, a beginner should be able to:
- ✅ Set up a Google Ads account
- ✅ Create Search campaigns
- ✅ Conduct basic keyword research
- ✅ Write effective search ads
- ✅ Set budgets and bidding strategies
- ✅ Set up basic conversion tracking
- ✅ Understand Google Ads reports
- ✅ Optimise an underperforming campaign
- ✅ Use ChatGPT/Gemini for Google Ads work
- ✅ Use AI to speed up research, copywriting and optimisation
Is this for you?
Marketing Professionals
Digital marketers looking to specialize in PPC and drive high-intent traffic for clients or in-house teams.
Small Business Owners
Digital marketers looking to specialize in PPC and drive high-intent traffic for clients or in-house teams.
Students
Looking for high-demand
skills to break into tech.
Ready to start?
Standard Enrollment
Course Fee
₹5,999
- 7 Modules
- Online Live Sessions
- Live Q and A Discussions